Experienced people. A shared way of working.
PasedaLeader brings together experienced coaches and practitioners who understand that meaningful leadership development goes deeper than skills and behaviour.
Founded by Angela Cox, the team is trained to work with the Paseda methodology, combining coaching, psychology and human development to help leaders understand what drives the way they think, behave and respond.
Different backgrounds and areas of expertise bring breadth to the team. A shared philosophy, methodology and standard of delivery bring consistency.
Founder of PasedaLeader & Creator of the Human-Centric coaching methodology
Angela Cox is Managing Director of PasedaLeader and creator of the Paseda360 method, bringing together her experience as a senior leader and transformation consultant with more than 8,000 hours of coaching practice.
Having led organisational change herself, Angela understands the responsibility leaders carry and how much of their capacity can be taken up by self-doubt, internal pressure and patterns they struggle to explain. Her work helps leaders understand what drives their behaviour, build self-trust and free up the capacity to make clearer decisions, earn trust and develop the people around them.
Angela developed Paseda360 through years of coaching leaders and working with organisations, combining coaching, psychology, neuroscience and approaches that support emotional regulation. She has personally trained the coaches who bring this method into organisations through PasedaLeader.
An Association for Coaching Master Coach and Fellow, Angela holds qualifications in executive coaching from Cambridge and the psychology and neuroscience of mental health from King’s College London. She is also the author of The Silent Middle™, exploring the gap between surviving and thriving and the relationship we have with ourselves.
The people helping your leaders deliver
No two leadership challenges are the same, which is why PasedaLeader brings together practitioners with different experiences, specialisms and perspectives.
Our team began with people choosing us. Each came to learn our methodology and develop their coaching. Through their training, we recognised them as outstanding coaches and invited them to join PasedaLeader. They bring their own experience and strengths to a shared approach.
This means we can bring the right people together around each engagement, whether the need is individual executive coaching, leadership development, team effectiveness or broader organisational change.
Dawn Kenton is a Paseda360 Master Practitioner with over 25 years’ experience developing leaders, teams and organisations. A former Commercial Training Director and Chartered Fellow of the CIPD, she understands the human and commercial demands of change. Dawn helps leaders recognise patterns affecting their leadership, build self-awareness and translate insight into stronger relationships, more effective teams and sustainable organisational performance.
Liv Cropper is a Paseda360 Master Practitioner with over 25 years’ experience in corporate leadership, programme management and sustainability. Her career in financial services and sustainability brings first-hand understanding of organisational change. Liv helps leaders navigate transitions, strengthen confidence and connect with purpose, supporting clearer decisions, stronger working relationships and a more sustainable approach to leadership within demanding organisational environments.
Dave Thorne is a Paseda360 Advanced Practitioner with over 33 years’ experience in policing and teaching, including executive leadership as Temporary Deputy Chief Constable. He brings first-hand understanding of leading under pressure, through change and external scrutiny. Dave helps leaders recognise their patterns, make sound decisions and create psychological safety, strengthening resilience, team performance and leadership when stakes are high.
Sam Bramwell is a Paseda360 Master Practitioner and former technology CEO with over 25 years’ experience, including 15 in senior leadership at Microsoft. She understands leading through growth, complexity and transformation. Sam helps leaders recognise behavioural patterns, navigate transitions and respond effectively under pressure, bringing expertise in neurodiversity and ADHD to strengthen decision-making, working relationships and sustainable performance across their teams.
Mark Franklin is a Paseda360 Advanced Practitioner with over 25 years’ experience, including C-suite roles in publishing and direct-to-consumer sales. He has led international teams through sustained growth and significant structural change. Mark helps creative leaders recognise the beliefs driving perfectionism, self-doubt and hesitation, building confidence to make decisions, take action and lead their people and businesses with greater clarity.
Kat Tolfree is a Paseda360 Advanced Practitioner in Transformational Coaching and Positive Psychology Coaching with 20 years’ healthcare experience, including 11 in senior leadership. Her NHS career spans clinical practice, education and workforce transformation. Kat helps leaders understand the patterns and strengths shaping their impact, build self-awareness and navigate change, strengthening confidence, capability and their ability to help others flourish.
Nicki Crayfourd is a Paseda360 Master Practitioner with over 30 years’ experience, including C-suite roles across retail, support services and hospitality. She brings first-hand understanding of leading international teams, shaping strategy and delivering results. Nicki helps leaders recognise what keeps them stuck, strengthen judgement and build confidence, supporting better conversations, effective teams and sustained performance under the pressures of leadership.
Nicola Anderson is a Paseda360 Advanced Practitioner and Positive Psychology Coach with over 25 years’ senior leadership experience in construction and the built environment. She has led teams exceeding 150 people and portfolios worth over £50 million. Nicola helps leaders strengthen accountability, improve team dynamics and develop leadership potential, building the confidence and capability needed to deliver sustainable business performance.
Vanessa Allen is a Paseda360 Master Practitioner with over 20 years’ leadership experience in NHS primary care. As a Practice Manager, she understands the demands of leading teams, managing conflict and navigating constant change. Vanessa helps leaders build confidence, manage overwhelm and approach difficult conversations, strengthening working relationships, developing others and leading teams with greater clarity under everyday organisational pressure.
Jane Baggott is a Paseda360 Advanced Practitioner working towards Master Practitioner accreditation, with over 25 years’ experience developing leaders and business owners. She combines leadership development with coaching psychology and neuroscience-informed practice. Jane helps leaders understand their impact, respond thoughtfully under pressure and navigate change, strengthening working relationships, developing others and building the confidence and capability to lead teams effectively.
Suzi Graham is a Paseda360 Master Practitioner with 14 years’ experience developing people and policy within public sector organisations, including four years holding senior leaders to account through statutory oversight. She understands leadership under pressure and scrutiny. Suzi helps leaders recognise internal patterns, build trust and navigate change, strengthening accountability, working relationships and their capacity to lead effectively and sustainably.
Rachel Norrington is a Paseda360 Master Practitioner and Fellow of the CIPD with over 25 years’ strategic and operational HR experience. She has partnered with executive teams on people strategy, transformation, culture and leadership development. Rachel helps leaders build self-trust, understand their impact and navigate complex people challenges, strengthening confidence, working relationships and their ability to lead effectively through change.
Hayley Heath is a Paseda360 Master Practitioner with over 25 years’ experience across corporate and technical environments, including serving as Chief Operating Officer. She brings first-hand understanding of organisational change, service delivery and leading teams under pressure. Hayley helps leaders strengthen self-awareness, confidence and resilience, improve team dynamics and create cultures where people feel trusted, valued and able to contribute.
Claire Munday is a Paseda360 Master Practitioner, AC Accredited Coach and former Detective Inspector with 31 years’ policing experience. She supports emerging and established leaders through transitions, complex decisions and pressure. Known for respectful, direct challenge, Claire helps leaders recognise limiting patterns, build self-awareness and understand their impact. She is also an accredited GC Index practitioner and experienced leadership facilitator.
Julian Roberts is a Paseda360 Advanced Practitioner with an MSc in Psychology and co-creator of our AC-accredited Human-Centric Team Coaching Diploma. He brings over 20 years’ corporate sales leadership experience with global brands. Working with senior teams, boards and emerging leaders, he helps build resilience, trust and honest conversation, supporting teams through sustained pressure, change and challenges in their working relationships.
Whether it's a leader struggling beneath the surface, a team avoiding difficult conversations or development that isn't creating the change you'd hoped for, let's explore what's really happening.
Talk to us
